Energy Drink Market Experiences a Jolt in Sales, But Stalls in Attracting New Customers, Reports Mintel
According to exclusive Mintel research, energy drinks/shots manufacturers are having difficulties attracting new customers, despite a 136% increase in sales from 2005-2009. In fact, 74% of those surveyed say they don’t consume energy drinks/shots and 69% of those non-users are not interested in trying them.

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